Depreciation

[14SHOCAR]

It would of been great if your friends insight updated you that there was a PP SHO available.LOL. Z

OUUUUUCH. Honestly he has so many used cars on his lot -- and he moves like 40 cars a month and has been doing this for 50 years-- he doesn't know every feature of every vehicle.

He just knows what cars move quickly (Impala', Camry's, Compact SUVs, F150s, Cameros, Etc)....

When I asked him about the SHO, there weren't any going through the Chicago auction. They just don't move. That is both a good -- and a bad thing for us. That means there is no market for the car... which lowers your value. HOWEVER, on the flip end, it has a higher chance of being more collectible.

[jtoddk98]

Stinks that people don't want the Taurus. It's really a good car.


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[Dxlnt1]

Domestic cars always depreciate at least 30% in first couple years. In fact, you lose about 10% driving it off the lot.

Remember the old acronym for Ford back in the 70's? A well earned one at that. A lot to overcome. While I believe all of the domestic cars are so much more reliable, just as and more so than many of the imports, that stigma and perception by masses is a hard thing. Then when Ford had it right at least through public perception, they killed the Taurus name. I remember reading of various fallouts by people who wanted the Taurus to remain. A lot of them didn't realize the Five hundred was its replacement. Those that did, didn't like it. Five hundred got another name change and became Taurus of today.

But the cars resale value means very little if you are not selling your car. Unless thats your plan, I say who cares. If you like your car, then love it! The monetary value doesn't compare with sentimental value. Remember Mercury Cougars? A luxury  Mustang. With all the get up, go fast goodies but not very popular. But a very capable ride for its time. As is the SHO of today.

FYI,
I bought my 2011 at end of 2013 for $17k. Just about 60% off what it retailed for couple years sooner, and with new 2014 models on the floor for $45k.

http://www.autotrader.com/research/article/car-shopping/238915/a-look-back-at-the-ford-taurus.jsp

http://www.mobilemag.com/2006/10/20/ford-officially-kills-taurus-after-21-years-of-service/

http://www.automotive.com/ford/five-hundred/t3-13-3/#__federated=1

http://www.musclecarclub.com/musclecars/mercury-cougar/mercury-cougar-history.shtml

[jtoddk98]

I don't plan on ever selling my car. I'll be the last owner lol. I've had too many good memories in it, it's sentimental value is worth more then it's cash value to me. I'll drive it till it dies, and when and if it does die, I'll keep it till I can afford to restore it. One day, the SHO will be a classic


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[IHeartGroceries]

Low desirability and massive manufacturer incentives.

Luckily for many of us, there were still enough buyers to take the initial bite, and there're plenty on the market to be snatched up at a great value. There will always be those willing to pay the premium to be the first to fart in the seat.

[wasinger3000]

6k off a new one doesn't help either.

[Quinid]

Like others said above. SHOs do not move.  When i shopped for a fusion last year i could not get their prices down at all. Two separate dealerships told me they don't need to negotiate on fusions because they sell like hotcakes.  One dealer told me that the taurus isn't selling is partially due to the last gen. He tries to sell them to a taurus,  and they immediately tell him no taurus's are junk.  He tries to explain that these are a new design yet they refuse to even look at the car.  Then u have the other factor that the general public has no idea what the hell a SHO is. In my area ford had commercials for the SHO the first month the 2010 SHO was available.  After that nothing nada. They don't even show a taurus in their line up in today's commercials.  It's all about the trucks and fusions. 
When i found my 2010 i carfaxed it.  Found that it sat at a dealership for 6 months then auctioned to 2 more dealerships where it sat for 3 more months.  With they knowledge i fired back at the dealer when he told me i can't wait on a deal with that car. I told him if he won't drop the price then I'll come back in a month when the car is still there.  Sure enough he saw it my way and sold it 4k under market.  In September i checked out a white 2011 they wanted 25k for.  I told them i want a 2013.  Last month i received a call from them telling me they just got in a 2011 white SHO. i took a look and it was the same 2011 i looked at in september. 
Last but not least, the taillights. Im sure almost all 2010 through 2012 taurus limited and SHO has had the chrome peel off.  The dealers don't even replace then when trying to sell them. Who wants to buy a 3 year old car that has chrome peeling off?

[14 TUX BL]

Perhaps his friend didn't update him on a PP SHO because he preferred the Driver Assistance Package, or because he wanted a spare tire, or because he drove the car year round and wanted AS tires.

Perhaps ...

[wasinger3000]

^ haha.

[14 TUX BL]

This one has been on my mind for a while, but i can't seem to figure it out. How come our cars depreciate so fast? ... Any thoughts?

Most of the used SHO's I saw in my area when shopping around had higher than normal mileage, which had to contribute to greater depreciation/lower prices.

For ex:

- The '13 5.0 Stang I traded in was a 1 1/2 years old with 15,000 miles, the '14 SHO I got in March had 28,000 miles
- The Stang stickered for 35k and I got $24k on the trade, the SHO stickered for $47k and I got it for $26.5k
- The Stang depreciated 31%, the SHO depreciated 44%

[14 TUX BL]

^ haha.

[jtoddk98]

It's amazing what people overlook when buying a car. I like the Fusion, but it's too common, you see a ton every day. I see a SHO about once every few weeks


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[14SHOCAR]

Perhaps his friend didn't update him on a PP SHO because he preferred the Driver Assistance Package, or because he wanted a spare tire, or because he drove the car year round and wanted AS tires.

Perhaps ...

Nailed it!