Amazing how many people don't know what the SHO is. They are in disbelief when I tell the it's a twin turbo with AWD.
The lack of marketing definitely hurt it. Unless you know about it, you would laugh at the $45K sticker and go to the BMW/Audi/Infiniti/Mercedes/Acura dealer instead. If a loaded up SHO was $40K instead, going in mid/high 30's after discount/rebates, I would hope that it would sell like hotcakes.