Resurrecting this thread a bit, I'm finally getting back to being able to work on my car after surgery, so I decided to have a look at this seat again. I pulled any fuses I could find that related to the drivers seat, and none were blown. I also unplugged and re-plugged 2 of the connectors under the seat (don't know what they went to honestly) and that didn't help anything, nor did it reset the seat memory.
To reiterate the issue, I have no cooling in the back of the seat, the seat memory function only remembers seat back angle and mirror position (no movements from the base of the seat), and lastly, the lumbar function doesn't work at all. I can still move the seat in all directions by pressing the buttons, so it seems isolated to the memory function for that issue.
@TopherSho, any idea which connectors to spray? Under the seat looks like a jumble of wires to me and I can't tell what is what.