Well....thanks to this post, I've realized I've been doing it wrong. I wasn't holding the Traction Control button long enough.
The one thing I noticed is that when the splash screen comes up, the traction control icon flashes a few times and then goes solid. That's it. Went through the all the display issues for the dash.
Gotta say, my 0-60 feels even faster. Crazy! Gonna have to take it out and actually try it somewhere.
Thanks all!!