Recalls are for safety issues (generally a risk of injury or death). Maybe a service advisory, more likely a programming update, IF enough people band together and relay their dissatisfaction directly to Ford. Because it is usually a significant investment of time & effort on their part, any company will usually wait till the next major revision to "fix" such problems. So, squeaky wheel & all that.
But I agree, as vehicles go more high tech, and people buy them for their features as much as for their road performance, these little things can mean a lot!