Just tried it in my 2013 with premium stereo system (ha) and no play for me either. I read in the manual about it using the USB so I am going to give that a try. My coworker has the 2012 ECO F-150 and it played in his so bah! Can't believe that the upgraded stereo is inferior. Don't even get me started on this whole Pandora crap with the new sync upgrade for the lower option systems.